Microsoft Information System

Foundation Computer is no uncertainty an incredible innovation of science. Since, the PC has prepared the world into different viewpoints. Next to each other, web has entranced the world into its enchantment constantly. Because of web, everybody is associated with their loved ones without taking any pressure of close and far or distances.Advertising We will compose a custom research paper test on Microsoft Information System explicitly for you for just $16.05 $11/page Learn More In the previous not many years, these offices resembled a fantasy or living on the moon. However, it’s all the brain of people that made its conceivable. Individuals are presently such a great amount of dependent on the universe of web that they need to accomplish each moment work on the web. They share, investigate, take help or each sort of help from web. The disclosure of web has opened new skylines to the headways of science. Presentation Internet is the fundamental device that can be utilized for a mode of discussion, correspondence and coordination for a business. In any business, client connections are the fundamental element that causes the business to get into greater benefit and profitability. Presently a day, web is using numerous instruments and procedures that help in getting organizations perceived universally and endlessly through every single related channel. Microsoft Information framework is among one of the devices that help in getting the electronic media quicker and effectively available to the clients. There are numerous models relating B2B and internet promoting devices and so forth. Administrators are capable to plan, actualize and execute this connection between the customers, clients and officials. Microsoft Information System †A significant apparatus for Electronic Marketing Call focuses are the best case of such procedures that are helping the media and individuals to have a simple openness and accessibility of the items. These all devices are wor ked by Microsoft Information System. Different virtual products work for different organizations. Presently a day, advancement of an item and administrations are done through their specific sites. In advancing a business, it isn't imperative to accumulate or show the data before the customers however interestingly, how you show it? The fruitful chief is the one that makes it most attractive before the customers. This is the means by which rivalry among rivals is finished. Depiction of MIS is a significant apparatus for social affair breaking down and actualizing information process. It is the best method of sorting out the electronic information of a business most productively. Different virtual products and electronic apparatuses and strategies are utilized as explanatory investigations and these information are organized.Advertising Looking for inquire about paper on it? How about we check whether we can support you! Get your first paper with 15% OFF Learn More In this paper, qual ities, shortcomings, openings, dangers (SWOT Analysis) will be completed to find that how Microsoft Information System is functioning for the associations and in which division it is using its enchantment to change the huge amounts of manual record work into little bytes of electronic documents to be spared in a solitary circle. Qualities of Microsoft Information System Microsoft Information System has caught this universe into its fit adequacy. There are numerous advantages and favorable circumstances of Microsoft Information System that can't be denied regardless. It is a drawn out advantageous procedure that can lead a business to be huge and unmistakable among different organizations. MIS was recommended for the supervisors to work in a sorted out and viable way in the field of human asset the board by keeping all the record, compensations and other examination frameworks for the representatives. Upgrading Effective Communication among Organizations Effective correspondence has for quite some time been embraced as an essential impact in the satisfaction of uncommon statures of hierarchical adequacy. There is an equal connection between authoritative viability and hierarchical correspondence. Authoritative correspondence contains incalculable message sending and getting events contacting official public units in which people progress in the direction of shared objectives. This has all been conceivable because of electronic media and Microsoft data framework. It is uncommon to find an association that difficulties to achieve all phases of correspondence as a convenient action. building proficient relational abilities is significant for viable authority. The individual must be happy to share information and ideas to move a feeling of crisis and eagerness to other group individuals. In the event that an individual has no capacity to tranfser or pass on the message appropriately, at that point holding an information has no worth. Devices and Techniques utilized by MIS Enterprising, showcasing, deals and advancement, Keeping of bookkeeping record, buys, stock record, venture the board methods like spunky investigation, CPM and different elements. Likewise, researchers and specialists are such a great amount of encouraged by Microsoft data framework. On a solitary snap, it can create the information of 10, 00 years back. This is extremely surprising. This is the motivation behind why examines have been currently disentangled and altered as per the arrangement of Microsoft data framework. The legitimacy and unwavering quality of the information is likewise broke down by an assortment of apparatuses and methods feeded in the framework just to upgrade absolute quality administration and other related information. In the past occasions, individuals used to accomplish all the work by manual activities inside the documents. The records get cracked, torn or wet under floods or some other catastrophe. A significant number of the records were singed deliberately just to dispose of the old stuff. Things were so difficult to oversee at that point. In any case, presently specialists have built up such a shrewd strategy, that experiences in a savvy way and dissect the information inside grating of seconds.Advertising We will compose a custom research paper test on Microsoft Information System explicitly for you for just $16.05 $11/page Learn More Affectivity of MIS Since it is so natural to assemble the information and information however the primary concern is to use it in the best way. The war of business is about the effectiveness and adequately actualized things that are making the world to become quicker internationally. IPods, I cushions, PCs have made lives increasingly simpler now for everyday purposes. Indeed, even online trainings and instructions are currently actualized through online Microsoft data framework. Shortcomings of Microsoft Information System As far as shortcomings of Microsoft data framework is worried, th ere are numerous flaws in an apparatus framework. Human mistakes and predispositions are not appropriately managed now and again. PCs can stuck at the hour of crisis, when the information is required all the more rapidly, There might be a few burdens of such frameworks. Manual Faults There can be numerous manual blames in the framework. Eg, the framework is under the management of individuals and power and the product frameworks that are put away inside. They many contain numerous blunders and can be actualized consequently in the produced reports. Manual work can without much of a stretch be expelled or changed however it is somewhat difficult to fix the mistakes of electronic frameworks. A specialist of pro is required to manage it. This is the explanation organizations keep their secret phrase ensured lock frameworks for their official PCs and all the records that are the assets of the organization. Web and Computer Frauds It can be improved by PC cheats or PC violations. PCs are set apart as personality for the minds of individuals. There is no uncertainty about the effectiveness of this creation. To the extent focal points of this little machine are concerned, everybody knows, that are innumerable however now a days, some fear disapproved of people have abused it, which is illicit, exploitative and unlawful practices looked by the entire world. Three significant and powerful PC violations are-1)- Hacking 2)- Virus 3)- Fraud. Among three of them, hacking is the more hard to characterize on the grounds that it is a harm to others’ accounts, software’s †a basic instance of cheat with other individual while infection preliminary and fakes have become some portion of the innovative world. Where a PC researcher is advancing an antivirus procedure before the disclosure for new infection and its dispatch in the victim’s PC. Misrepresentation prompts an assortment of implications. It might allude to as to cheat or question somebody on PC by giving incorrectly data about oneself or by harming one intellectually or by means of other PC tools.Advertising Searching for inquire about paper on it? How about we check whether we can support you! Get your first paper with 15% OFF Find out More PC Crime †A genuine danger to MIS There are various other PC violations that are destroying the lives of adolescents step by step. Our childhood is absolutely heavily influenced by its like under an octopus. Web, software’s and other PC applications offer a total bundle towards unlawful issues (Parker Donn, 2002). As indicated by an overview in USA, PC violations are on top in the time of present day time. Each time it is difficult to deal with in light of the fact that it might make damage to an individual or his entire family by requesting cash or data. Here and there, an individual may lose entire information from his/her PC. Albeit numerous approaches are managed for the control of such violations however to get the offender in an immense and mysterious universe of web adventurer is really unimaginable. Correspondingly, some other PC violations like digital wrongdoing; kid erotic entertainment is raising high and high, which may prompt the eventual fate of our childho od towards obliteration. In addition, these intensifying crime percentages are hitting the organizations, banks and programming organizations particularly Microsoft data framework even from a pessimistic standpoint chance in light of the fact that the programmers attempt to take their every single classified datum, likely arrangements, citations for tenders and numerous valuable assets that are the essential resource of an association, which is a tot

buy custom National Organization of Students Needing Help essay

purchase custom National Organization of Students Needing Help exposition The accompanying arrangement plots the different approaches to follow so as to make National Organization of Collegiate American Students Needing Help (NOCASH) fruitful. This association expects to use the understudy association to carry change to the different variables influencing the understudy clique. NOCASH targets arriving at greater part of the school going understudies in America. This is planned for binding together the power towards bringing an improved government assistance for the understudies both in schools and inside the country. NOCASH targets pushing for thought of the American understudies when making arrangements concerning the American culture. NOCASH as a gathering be that as it may, is to confront a few misfortunes in the journey for the different objectives. This will require creation of different choices planned for conquering the difficulties (Binodananda 48). Conquering obstructions The association National Organization of Collegiate American Students Needing Help (NOCASH) foresees different mishaps in their objectives. These should be checked and appropriate plans made to guarantee the objectives are met as well as met in an auspicious and exact way. A portion of this misfortunes and the prescribed arrangement to beat them incorporate; a) Financial deterrents The association NOCASH faces absence of satisfactory funds as a significant test that takes steps to ground the exercises of the association. These can anyway be defeated through a blend of measures which incorporate; Doing of noble cause work mostly in government extends as an end-result of subsidizing in different exercises. These will likewise go far into advancing the association inside the nation since numerous administration ventures are generally national wide. A portion of these exercises incorporate aiding natural assurance and safeguarding exercises The association NOCASH can likewise look for financing from benefactors who welcome the job of understudy associations inside the schools, the understudy lives and the American country. NOCASH ought to likewise try to raise some money from the enlistment charges of the individuals. This will help make a pool of accounts for the running of the association. The National Organization of Collegiate American Students Needing Help (NOCASH) can likewise use their numbers to raise money for their association. This is to occur through the formation of a publicizing stage for different organizations expecting to contact undergrads. b) Leadership obstructions NOCASH as an association focusing to go national is probably going to confront administration issues because of t its size and number of individuals in the association broadly. This snag anyway can be defeated through designating obligations to different understudies in the different locales or conditions of the United States of America .These will alo go far into painting the gathering as a national association subsequently having a more noteworthy Impact (Dunkel and Schuh 34). c) Membership issues The association NOCASH additionally faces a significant test of deficient participation. This obstruction to NOCASHs achievement can be defeated through different part propelling methodologies. These incorporate; NOCASH ought to give sufficient discussions to communication between the understudies and the working crew. This will help address the issue of joblessness through making joins between the understudies and their potential bosses (Binodananda 67). The National Organization of Collegiate American Students Needing Help (NOCASH) should likewise think of a remunerating framework who acquaints a companion with the association. This will help spur existing individuals to enlist more people into the gathering. The National Organization of Collegiate American Students Needing Help (NOCASH) ought to likewise use different media in connecting with the undergrads. The different media that can be used incorporate; the online networking, messages, articles in school magazines and the national papers. NOCASH will likewise need to use different famous and well wishing characters to speak to the undergrads. NOCASH ought to likewise anticipate supporting different undergrad exercises, for example, camps, between school rivalries and school parties. These occasions ought to have conditions, for example, free passage for the individuals and extra advantages, for example, VIP treatment for dynamic people. These will help pull in all school going understudies to NOCASH. Such exercises can likewise give great roads to sell stock consequently raising some income for the association. In future the National Organization of Collegiate American Students Needing Help (NOCASH) should look forward at giving modest presents to its individuals on urgent days and celebrations, for example, the individuals birthday events (Dunkel and Schuh 13). Systems The National Organization of Collegiate American Students Needing Help (NOCASH) has different significant destinations. These incorporate, activating popular sentiment and impacting and convincing chosen pioneers. These targets should be met without stressing the budgetary muscle of the National Organization of Collegiate American Students Needing Help (NOCASH).The techniques planned for accomplishing these objectives incorporate; Techniques towards preparing popular sentiment The techniques planned for preparing popular conclusion are; supporting for the national privileges of undergrads; advancing ethical quality among the understudies broadly; pushing for the assurance of the earth and bringing the warning up in instances of government mistreatment on the understudies and their folks. These will assist with making a picture of a mindful association to the open thus energizing huge open help.. This will help the National Organization of Collegiate American Students Needing Help (NOCASH) to be an association to deal with in the United States (Binodananda 32). Techniques towards affecting and convincing chosen pioneers The National Organization of Collegiate American Students Needing Help (NOCASH) plans to assemble its individuals and every strong gathering, (for example, the guardians to undergrads) during the general decisions to decide in favor of pioneers who, grasp the privileges of understudies, target improving the lives of the regular American resident. This will go along path into guaranteeing the general public disapproved of pioneers are placed into office. These endeavors of the National Organization of Collegiate American Students Needing Help (NOCASH) will send messages to the electorate on the intensity of the association. The activities of the association likewise target placing into power pioneers who will work with NOCASH (Dunkel and Schuh 56). Other understudy associations in America In America there are different understudy associations that have been existent. These associations experience differing levels of prominence among the American undergrads. Some are perceived broadly while others are just perceived inside the limits of the particular universities. A portion of these associations include;theStudentVeterans of America; the aptitudes U.S.A and the understudy association of Washington college. These associations have used systems, for example, utilizing the national broad communications to promote their exercises. This technique can be used by the National Organization of Collegiate American Students Needing Help (NOCASH) to promote their preferred pioneers in future decisions just as advance the exercises of NOCASH. These associations have likewise used procedures, for example, cooperating with network chapels to help advance ethical quality of the undergrads. The National Organization of Collegiate American Students Needing Help (NOCASH) can use this arrangement as well. NOCASH can use this system not exclusively to bestow ethics to its individuals and impact open help. The understudy associations in America likewise use the procedure of creating apparel with data supporting their enrollment (Binodananda 45). The National Organization of Collegiate American Students Needing Help (NOCASH) ought to use this measure to build its ubiquity just as the fame of its favored possibility for any administration position. Contenders The National Organization of Collegiate American Students Needing Help (NOCASH) has a few rivals in providing food for the necessities of understudies. A genuine model is the US Public Interest Research Group. The National Organization of Collegiate American Students Needing Help (NOCASH) can defeat their impact by working close with its individuals who are understudies. Purchase custom National Organization of Students Needing Help article

Cut the Coupons How to Save Money on Groceries Without Them

Cut the Coupons How to Save Money on Groceries Without Them Cut the Coupons: How to Save Money on Groceries Without Them Cut the Coupons: How to Save Money on Groceries Without ThemFeeding your family doesn’t have to cost an arm and a leg; here are money-saving tips to help keep your budget in the black.Grocery stores are colorful and distracting places, and unless you are someone who splurges on grocery delivery services, they are impossible to avoid.   Yet for some families, trips to the grocery store can cut into a large chunk of the monthly budget.If coupon cutting isn’t your thing, there are plenty of ways you can keep your family, pantry, and fridge full even without a file folder full of tiny slips of paper. Below are several savvy ways to cut down on your grocery expenses while still eating well.Shop smarter not harderKeeping a shopping list is your first step to making wise food buying choices. If you know exactly why you’re at the store as well as all of the items you must purchase, you’re less likely to buy things you don’t need. You are also less likely to forget the one most impo rtant ingredient or household item that would make you take an extra trip back to the store.Stay outside the perimeterHave you ever noticed that produce, dairy, and meat tend to plank the three main walls of a grocery store? The outer aisles that line the store tend to be where the most necessary goods are found. That layout strategy is there to get you to venture into the middle aisles, which houses less necessary and more processed foods. By making customers go into those aisles, the store is more likely to get impulse buys out of you. So if you’re sticking to a budget, stick to the main aisles and try to avoid deviating from the outside walls of the store.Explore your surroundingsAs you shop around for the best prices let your eyes wander. Eye-level products tend to be the most expensive. Take a look at the items on the upper or lower shelves, which are probably cheaper and the same quality as the eye-level ones.Julie R. Thomson at the Huffington Post offers similar solutions t o grocery shopping savings. She advises customers to avoid buying brand name products and overpriced toiletries to ensure maximum savings.“You might be used to a particular brand of cereal or sugar, but the generic options are usually cheaper,” Thomson says. “Generic brands often use name-brand products with their own labels on it, and they offer it at a better price. Just check the ingredients to be sure you’re getting the same product.”Know what you already haveBefore you buy another box of pasta or a pantry staple, make sure you don’t already have six boxes of it at home. It seems silly, but before you go on a major grocery shopping spree it’s best to take inventory of your pantry, fridge, and freezer. This way you aren’t wasting money on a duplicate and you’ll use what you have while it’s still good.Everydollar suggests using home inventories as a means of meal planning, as well. If you already have meatballs and sauce, for example, you could pick up bread an d noodles and have yourself a spaghetti dinner in no time.In addition to making a list of what you absolutely need, Urban Tastebud suggests figuring out what products are running low in your fridge or pantry. If you know where you’re running short, you’re less likely to run out of an item (like milk, butter or certain spices) when you need it.This works in reverse, as well. “By keeping track of everything that is running low, you save yourself the risk of buying something when in reality you don’t need it yet,” Urban Tastebud adds.Consider sales (but carefully)Have you ever bought a bunch of bakery mixes after Christmas or Thanksgiving or stocked up on chocolate after Valentine’s Day? When it comes to taking advantage of seasonal savings, grocery stores can be your best budgeting friend.Urban Tastebud suggests taking advantage of post-holiday sales for certain grocery buys. “Many goods, including holiday-themed candy, baking mixes, spices, etc., are always heavily disc ounted after the holidays,” it says. “So if you don’t mind eating orange, yellow, and red candy, then shopping for goodies after Halloween can lead to major savings.”When it comes to other sales, it’s best to stock up on products you use a lot if you can get a good deal. Things like toilet paper, soda or certain kinds of cleaners are great stock-up items.The sales you should be wary of, however, are ones that price five items for $5 or 10 items for $10. At first glance they present a great way to stock up and save money, when they’re actually not a great deal if you look at the individual unit prices of the items that qualify.“If you ever see some items marked as 10 for $10, be sure to check the individual unit price because sometimes these [individual] items can be only $0.89, costing you $1.90 extra,” Urban Tastebud says.Don’t impulse buyHere’s an obvious one: Don’t buy impulse items at the register. You don’t need them, and they’re going to be more expen sive than their counterparts in other areas of the store. Urban Tastebud notes stores may jack up the price of individual items near the checkout counter, even though a bulk container of the same item can be found elsewhere in the aisles for a more reasonable unit price.Stay vigilant  Just as in anything else, if you go in with the right knowledge and determination, you can save a ton on groceries. Don’t let the bright sale signage or layouts overwhelm your budgetary goals, and you’ll be eating like a king with a wallet that’s as happy as your belly.To learn more about saving money on everyday expenses, check out these related posts and articles from OppLoans:Save Money This Summer by Saving EnergySave a Few Bucks on Fido with These DIY Pet ToysReusable Purchases That Will Save You Money in the Long RunCar Maintenance Tips That Will Save You Money Down the Road  |Instagram

Comparing the Hero in Fall of the House of Usher, Rip Van...

The Romantic Hero in Fall of the House of Usher, Rip Van Winkle, and May-Pole of Merry Mount Hero n. a man of distinguished courage or ability, admired for his brave deeds and noble qualities. Though this is the definition of hero according to Random House Webster’s Dictionary, the Romantic interpretation of hero is quite different. A Romantic hero is usually somewhat innocent and carefree, separate from the masses, and is almost always on some type of journey. This hero is idealistic, non-conforming, and rarely lives in the â€Å"here and now,† but, on the contrary, is well rounded, skilled in some fashion, and able to communicate with all walks of life. Romantic heroes are found in the works of Nathaniel Hawthorne, Edgar Allen†¦show more content†¦This mutual opinion further proves that the Romantic hero is often separate from the masses. â€Å"No sooner had their hearts glowed with real passion, than they were sensible of something vague and unsubstantial in their former pleasures, and felt a dreary presentiment of inevitable change† (62 5). Though this line is clearly a foreshadowing of the future of Merry Mount, it is also an example of how, like Roderick, they are dissatisfied with the present. Here, Hawthorne deviates from the story of Lord and Lady May to give the reader a brief history of the feud between Merry Mount and the Puritans. â€Å"With the setting sun† the celebration comes to an end and the Puritans have taken over the crowd. Endicott, â€Å"the Puritan of Puritans† destroys the May-Pole with his sword and the revelers are amazed. While Peter Palfrey, the Puritan lieutenant, sorts through the crowd and almost glows with excitement at the punishments designated to the people of Merry Mount, he discovers Edith and Edgar. â€Å"But never had their youthful beauty seemed so pure and high, as when its glow was chastened by adversity† (629). The couple seemed more heroic now than ever –they gleamed even in misery. â€Å"Yet the deepening twilight could not altogether c onceal, that the iron man was softened; he smiled, at the fair spectacle of early love; he almost sighed, for the inevitable blight of early hopes† (629). This clearly demonstrates how a Romantic hero, even when portrayed as a Pagan, can

Chilean Needle Grass A Recent Weed Incursion Into North...

Chilean needle grass is a recent weed incursion into North Canterbury. Describe its life cycle and ecology and discuss ways to reduce its invasion into pastures Summary This search was undertaken to find published scientific literature on both the ecology and lifecycle of Chilean Needle Grass, the main results of this search are discussed in this literature review for PLSC 321. Some of the key results from this review are; Chilean Needle Grass occurs throughout New Zealand in small patches of infestation. The majority or â€Å"70%†of occurrences are in â€Å"improved pasture†. In New Zealand the potential spread of Chilean Needle Grass is massive with up to 15 million hectares falling under an optimally suitable climate, although currently less than 1% of this in infested. In Canterbury alone there is over 1.2 million hectares of productive land at risk of invasion by this grass. Chilean Needle Grass has the potential to be harmful to New Zealand’s pastoral farming systems, owing to its sharp barbed seeds which have the potential to penetrate an animal’s hide, resulting in fleece and carcase damage. The seeds of this invasive weed are not suited for dispersion by wind, but because of their barbed seeds, can be spread by attaching to the wool and hair of farm animals. So that the seeds only germinate in favourable conditions they rely on a â€Å"pasture gap detecting mechanism† and only germinate when they are exposed to enough light. Chilean Needle Grass seeds can also cause some major

Diet Plan Free Essays

The diet plan presented puts a heavy emphasis on protein. High protein diets are typically successful for people who desire to lose weight. However, twenty-five years of nutritional research suggests that high protein diets include higher intakes of cholesterol and saturated fat. We will write a custom essay sample on Diet Plan or any similar topic only for you Order Now Further, nutritional research suggests that overall consumption of fat and sugar be drastically reduced. In order to achieve such a diet, it is necessary to increase overall consumption of whole grains, fruits and vegetables and the same time. Therefore, it is currently recommended that human diets comprise mainly of whole grains, fruits, vegetables and lean meat and dairy. Despite this recommendation, the most popular diet in America remains the low carbohydrate, high protein Atkins diet. The reason this diet is so popular is because it can truly enable human beings to lose weight. The danger in eating according to this, or any other high protein diet, is a lack in adequate nutrition gained from eating a variety of foods within all food groups. A scientific analysis of this particular diet is offered in order to show that it may enable a person to lose weight but it is not a healthy diet. The main premise behind high protein diets is that they allow a dieter to feel full for a longer period of time. Therefore, it can be assumed that if the dieter felt full they would eat less overall. Restricting overall calorie intake is an important part of any diet plan, but adhering to a high protein diet only ensures that dieters are eating far too much cholesterol and saturated fat and not enough healthy carbohydrates. The diet being analyzed here puts too much emphasis on protein and not enough emphasis on whole grains, fruits, vegetables and lean dairy. For example, almost every lunch and dinner meal includes eggs or meat. While eggs and meat are certainly healthy, they should not make up the majority of any diet. Further, the diet being analyzed includes some fruits and vegetables but not enough servings to reach recommended guidelines. There are many days where fruit is not included at all within the diet. Similarly, a variety of fruits and vegetables are not included. The emphasis on vegetables is carrots and lettuce with a few servings of spinach and one serving of broccoli. There is not an inclusion of any whole grains with the exception of toast for breakfast on one day. However, it is not clear what type of bread is used for the toast. Finally, there are only two examples of low fat dairy included in the diet plan, which are cottage cheese and yogurt. It has been well documented that human beings must rely on a well balanced diet that includes lean protein as well as enough servings of other foods so that adequate vitamin and mineral intake can be maintained. Plant based foods are particularly important because they contain the majority of vitamins, minerals and trace elements necessary to maintain good health. Plant based foods also contain a wide range of antioxidants which boost the overall immune system and protect humans from certain illnesses and disease. Therefore, research emphasizes that a healthy diet â€Å"prevents nutrient deficiencies, reduces risks of diet related chronic diseases and is composed of foods that are safe and palatable. † The diet plan analyzed here is lacking in several areas. The first is the high concentration of protein. Consuming such high amounts of protein does meet the goal of making a person feel fuller for a longer period of time. At the same time, it also restricts the amount of other foods that are eaten. In order to prevent nutrient deficiencies and reduce the chance of chronic illness this diet would need to include a much higher concentration of plant based foods such as fruits, vegetables and those made with whole grains. Further, the food one eats must be palatable in order to ensure success. This diet relies on the same foods over and over again which will only result in boredom and the inability to stick with the diet. Overall, the diet should include a wider variety of foods from all food groups in order to ensure adequate nutrition as well as the desire to continue with the diet for the long term. The United Kingdom relies on the Dietary Reference Values for Food Energy and Nutrients when showing the importance of eating a wide variety of foods in order to get enough of all the recommended vitamins, nutrients and trace minerals necessary for health. These guidelines are published in order to ensure that the majority of the population understands what they need to consume in order maintain good health. This diet does not meet these guidelines in many areas and cannot be considered a healthy and safe diet. For example, these guidelines recommend that adults consume at least 200 micrograms of folate every day for optimum health. However, folate is primarily found in plant based foods. This diet does not include enough plant foods to ensure adequate intake of folate. Similarly, these guidelines recommend that adults consume at least 600 micrograms of Vitamin A each day. Again, this diet includes carrots, which is a good source of Vitamin A, but only on a few days. Therefore, those following this diet plan would also be lacking in Vitamin A. Ultimately, this diet plan can guarantee weight loss but it cannot guarantee optimum health. It would be recommended that dieters consume less protein and more whole grains, fruits, vegetables and lean dairy. How to cite Diet Plan, Papers

Supernatural event Essay Example For Students

Supernatural event Essay Who are we? I mean, we all have names and personalities, morals and ethics, needs and demands, but, what is underneath all of that? What is beneath the beauty of our skin, or the strength of our bones? I think that underneath all of this is a single idea, a thought so strong that it begins to shape us, transform us and we begin to represent that idea at least at first thats what it appears to be. As children, we hope to become something extraordinary. We have dreams and we are all full of hope; some of us want to be the next Michael Jordan or Wayne Gretzky, others may want to cure cancer or be the first person to land on Mars and yet others may want to become Presidents and Prime Ministers. The point is that at some moment in our life we wanted to become that special somebody that everyone would know and admire, so why is it that only a handful of us have ever attained our dreams? I have learned that we lose our ability to hope as we become adults and as we realize how hard we have to work to achieve those goals. This is my story of how I obtained my special idea and why Im trying to shelter it so that life doesnt grab it with its icy hand and shatter it to a million pieces. We will write a custom essay on Supernatural event specifically for you for only $16.38 $13.9/page Order now There are certain people who have transcended the reality of life and discovered that we will only live for so long and we might as well do what the hell we can while were in it. They are the people who cling onto their special idea no matter what gets thrown their way.  I met Emily when she was seven and a half years old and recovering from her second chemotherapy treatment. She was sitting to the side, humming and drawing a picture with a red crayon. I went over to talk to her and as I pulled a chair beside her she gave me a weak smile and asked me, Would you like to draw with me? Even the devil would not have refused her offer. I sat beside her, talked to her and drew with her. I learned that she had been diagnosed with Wilms Tumor, a tumor that grows on the kidneys, and when she was diagnosed it had already spread to most of her surrounding organs. Emily had a dream. Her dream was to be a track and field athlete like no other. On good days, when she was up to it, her mother would take her to the track and she would run. Every time I saw her run I always imagined that she was running away further and further away from cancer, defying it, fighting it, as if to say, come on cancer, Im just too fast for you. On her eighth birthday in the month of July we took Emily to a handicap track and field competition in Etobicoke. If you did not know her, you had no way of guessing that she had been inflicted with cancer. I asked her whether she was nervous or not. She laughed at me, punched me and then said, Nervous?! Ive wanted to do this my whole life and Im going to win this thing! I have never seen anyone happier before a competition as I have seen Emily. She was doing the thing that she loved, with the support of the people that she loved. She was an eight year old girl with Wilms Tumor, had survived two chemotherapy treatments and was taking over six pills a day; heaven knows how she was standing, let alone running! And damn, when she ran it truly was something extraordinary. It was as if God himself descended to Earth and whispered into her ear, Go it truly was a supernatural event. I dont think I will ever see a person run with such dedication and zeal ever again in my life. She ran with a purpose, she ran as if something had beheld her and she would do everything to achieve it. She finished fifth of the eight competitors. That was the moment that I realized that I better do something in this life before death decides to take me. .uacd695c87aabf001493aeef4f0a41c39 , .uacd695c87aabf001493aeef4f0a41c39 .postImageUrl , .uacd695c87aabf001493aeef4f0a41c39 .centered-text-area { min-height: 80px; position: relative; } .uacd695c87aabf001493aeef4f0a41c39 , .uacd695c87aabf001493aeef4f0a41c39:hover , .uacd695c87aabf001493aeef4f0a41c39:visited , .uacd695c87aabf001493aeef4f0a41c39:active { border:0!important; } .uacd695c87aabf001493aeef4f0a41c39 .clearfix:after { content: ""; display: table; clear: both; } .uacd695c87aabf001493aeef4f0a41c39 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uacd695c87aabf001493aeef4f0a41c39:active , .uacd695c87aabf001493aeef4f0a41c39:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uacd695c87aabf001493aeef4f0a41c39 .centered-text-area { width: 100%; position: relative ; } .uacd695c87aabf001493aeef4f0a41c39 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uacd695c87aabf001493aeef4f0a41c39 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uacd695c87aabf001493aeef4f0a41c39 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uacd695c87aabf001493aeef4f0a41c39:hover .ctaButton { background-color: #34495E!important; } .uacd695c87aabf001493aeef4f0a41c39 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uacd695c87aabf001493aeef4f0a41c39 .uacd695c87aabf001493aeef4f0a41c39-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uacd695c87aabf001493aeef4f0a41c39:after { content: ""; display: block; clear: both; } READ: Humanistic personality EssayEmily died one month after the race.  Emily was the person who instilled into me that special idea, a purpose in life that so many of us either forget or abandon. She taught me that when you want to do something you better go out there and do it, because life is way too damn short. Her death put things into perspective for me how brutal and unjust life can be. I realized that you could die at any moment; you dont know that the breath that you take now may very well be the last of your life. So, Im going to treasure my dream, protect it and when the time is ready I will announce it to the world and let life do its very best to snatch it away because I sure as hell wont give it up.

American_Industry essays

American_Industry essays The Industrial Giant Known as America Many factors led to America having a tremendous rise in industry. The five points that made the most impact were technology, mass distribution and production, education, railroads, management ideas and structure, and immigrant labor. These five points not only improved the existing industry, but they revolutionized how the American industry would be run for the next generation. As with any change in an existing system, there were a few problems, the main problems where with workers so management just replaced them with machines. Many people werent ready to make the adjustment from small town farming to big city living but the benefits far out-weighed any unusual situations, so the people and the nation when along with it. In the 1850s and on, most Americans were wondering about the benefit of a society dominated by cities, factories, and masses of wage earners. Along with cities and factories, pollution, and unhygienic situations was rising as well. Industrializing of the nation was wanted by many people but on the other hand, many people did not want to see the nation industrialize. The United States, at this point, mostly an agricultural society, and most of the people lived on farms or in small towns, and had lots of open space to live in. These caused a slowing of the United States transforming into a industrial nation. Depression set and there was unrest in the work force. This began to change in the 1870s when the Populist Party gained a strong foothold. In 1897, the economic depression finally came to an end. In 1910, the United States firming planted itself as the worlds Probably the most important feature aiding the nations growth was technology. Two major inventions during this period were the invention of the gasoline-powered, internal combustion engine and harnessing of electric power. H ...

French Expression With Three Apples

French Expression With Three Apples The French expression haut comme trois pommes (pronounced [o  kuhm  trwa  puhm]) literally means high like three apples. It is used the same way as the English expression knee-high to a grasshopper and is used to  describe someone  very  young or  short. It has an informal  register. Haut  Comme  Trois  Pommes  and Smurfs Youre probably familiar with the Smurfs, comic book characters introduced in Le Journal de Spirou in 1958, by the Belgian artist Peyo. Known as Schtroumpfs in French, Smurfs were exported to the US in the 80s in the form of popular cartoons and figurines. One thing you might remember about Smurfs (other than that they were blue), was that they were described as three apples tall. Peyo obviously said that they were hauts comme trois pommes, and the literal translation was used in the American adaptation to describe their height. The idiomatic English equivalent, however, can only be used figuratively: knee-high to a grasshopper cant literally describe a persons height, but rather means (when I was) a young child. Examples and Variations   Ã‚  Ã‚  La dernià ¨re fois que je lai vu, jà ©tais haut  comme  trois pommes.The last time I saw him, I was knee-high to a grasshopper.   Ã‚  Le pà ¨re de Sandrine a dà ©mà ©nagà © Paris quand elle à ©tait haute comme trois pommes.Sandrines father moved to Paris when she was knee-high to a grasshopper. You may see the following variations: Grand comme trois pommes genouxHaut comme trois pommes genouxHaut comme trois pommes couchà ©esï » ¿Haut comme deux pommes (expression quà ©bà ©coise)

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Ready means of fashion through which individuals can make visual statements - Essay Example The essay "Ready means of fashion through which individuals can make visual statements" analyzes fashion ready means and visual identity. According to the theory of the Leisure class, some people may struggle to distinguish themselves form others. This is may be by dressing in extremely expensive clothes. Some people also go to extreme ways of looking even different through plastic surgery and cosmetic surgery (Tseëlon, 1995). Wolf infers that women have, in most cases suffered for beauty. This is by trying to portray their identities and lifestyles. According to her, women have the right to expresses themselves the way they want. Women are increasingly modifying their bodies to look different. This is by turning to plastic surgery cosmetic surgery and anti aging products in order to look perfect. Women are using their bodies as a display of identity, class and income. This got contributed mainly by the use of the body as a symbol in marketing, advertising, and in business to dis play a particular image. Fashion industry improves women’s lives by provides them with ways to visually express their personally and professionally (wolf, 2002). Wolf condemns the way women and represented in fashion and how they got treated by largely patriarchal societies around the world. In most cases, women like to express them as young. This leads them to using plastic surgery, diets, make up and aging prevention treatments. Aging psychologically and socially affects women in regards to fashion.

Climate change Essay Example | Topics and Well Written Essays - 500 words - 5

Climate change - Essay Example Nevertheless, global community is facing a new threat – climate change. People need to understand that it affects all spheres of their life. Being an international crisis, climate change concerns all countries. Mankind should learn how to deal with climate change and adapt to it. Climate change is a change in the statistical distribution of weather patterns when that change lasts for an extended period of time. It effects the environment every day. There are â€Å"national and global issues that are occurring due to the climate change† (â€Å"The current and future consequences of global change†). Climate change poses great risks: extreme weather, melting ice, rising seas, shifting rainfall, floods, droughts, cyclones, and health problems. And it is not the full list. It affects the whole world, but not all regions are in the same positions. Some countries face critical problems right now. Others will face them in the near future. Risks of climate change can be grouped into different categories, for example â€Å"risks to human health, global food security, economic development, and to the natural world† (â€Å"Consequences of climate change†). Climate change transforms the natural world. Oceans and rivers become bigger, ice melts, flora and fauna changes: new species appear, while other species become extinct. Expanding oceans due to rising temperatures concern every nation in the world, but northern and island nations are under the greater impact. According to Jim Hwang, Taiwan is especially sensitive to the impact of climate change. Because of flooding, people there lose their homes and can’t produce enough food (1). One country cannot cope with it. Only cooperation can solve this problem, but it is hard to reach an agreement between all nations. Some countries do not want to spend money on studies about climate change, while others do not have money to spend. Climate change is a great challenge for international law, too. Differences in bills and

Analysis of the Organic Food Industry in Malaysia

Analysis of the Organic Food Industry in Malaysia Chapter 1 Introduction 1.1 Introduction Today, with the advancement of science and technology, humans have more exposure to information technology, knowledge and education than ever before. As a result, people become more aware and sensitive to the environment and their surroundings. A quality and healthy lifestyle have becomes a kind of necessity to the modern generation. Among others, Organic Food is recognized to be one of the contributors to a healthy lifestyle. Almost every day, you can read or see Organic topic everywhere around you. From newspaper, magazine, billboard advertisement, internet and etc, Organic has slowly becomes a trend to the modern society. However, a few issues have been identified in the Organic Industry in Malaysia. These factors have a strong role in influencing the purchasing and consuming of Organic Food in Malaysia. Therefore, it is important to identified and understand every factor of influence that affect the purchasing and consuming of organic food in Malaysia as all this factors will affect the entire industry from farmer, retailer, produces and even the consumers. 1.2 Background of Study 1.2.1 What is organic food Based on United State, European, and international definitions, organic food is define as without using any material substance in the food itself, but instead by the holistic methods used on organic farms. According to Gracia and Magistris (2007), the intention of organic production is to eliminate chemical used on the food production in order to promote healthier and safety food. Moreover, organic food also means that it is not cultivated using chemical-derived pesticides fertilizers and herbicides. As an alternative, the process of planting and farming the organic food are by using holistic methods such as compost, crop rotation, and biological agents over a natural period of time. According to National Organic Standard Board of the U.S Department of Agriculture (USDA) in year 2000, they established a national standard for the term organic. Organic food, it is defined by how it cannot be made rather by how it can be made, which must be produced without the used of sewer-sludge fert ilizers, most synthetic fertilizers, and pesticides, genetic engineering(biotechnology), growth hormones, irradiations and antibiotics (TheStar, 2005). From the individuals point of view, organic means it is grown in a natural environment without any chemical, antibiotics, genetic engineering, and any synthetic products or in simple way, organic mean natural or go back to the traditional way of modes of agricultural. As an overview, the developments of organic food always work in cooperation with nature environment. Normally peoples definition of organic food maybe was just vegetables and fruits, but actually plenty of foods category like meats, eggs, livestock, dairy products and many more are also conclude as organic food. This issues supported by the research conducted by Padel and Foster (2005) where respondents only associate organic term with vegetable and fruit. Generally, organic food includes plenty of categories which include vegetables, fruits, bread, meat, eggs, coffee, juice, rice, tea, potatoes and etc. Other than that, organic food like egg, meat must be free of all kinds of antibiotics or growth naturally in a clean environment. To sum up, organic food is more environmental friendly since it does not create any pollution and waste to the earth. Besides, they give a tremendous opportunity to human being which led to healthy lifestyle and provide a better environment. Organic consumers carry a meaning of who are not only prefer an improved and healthier lifestyle but also environmental exportation and responsible to take care of the nature (Midmore et al, 2005). In addition, it also brings advantage to whole economy by increase business activities, trade, production and consumption. 1.2.2 The fact of organic The rise of demanding organic food and healthy lifestyle in both developed and developing country is not just a passing fad. The popularity of consuming organic food is now in an increasing manner in all over the world where it also includes Malaysia. Increased consumers concern and care regarding food safety and quality as well as health and nutritional aspect of food resulted in increased demand toward organically produced food. Such trend is a kind of reaction to numerous health affair related to processed food (Davies et al, 1995). Refer to the press release post by Nestlà © Malaysia in year 2008, it shows that organic growth reached 8.9% including 3.4% of real internal growth. In Europe, organic growth of Nestlà ©s total Food and Beverages business is about 5.4% and the growth rate is presented around 9.5% in United State and Asia, Oceania and Africa is at the rate of 14.2%. Functional food such as health supplements and organic food was projected reach RM234bil (US$65bil) in 2003 at global market place. It is estimated reach RM601bil (US$167bil) in 2010 by has the growth rate of 14% annually. According Federal Agricultural Marketing Authority (FAMA), in the year of 2001 the sale for organic food has achieved USD 8 billion world wide. The sale value of organic food is estimated to have growth rate at 20-30% by year 2005. The organization stated that if compared with others agricultural products, organic food has high potential for commercialization in Malaysia. Demand for healthy, environmental friendly processed food, minimally chemical used fresh food, organic food and natural food are caused by increasing of consumer awareness in nutrition value and health conscious (Malaysia Industrial Development Authority, MIDA, 2009). Malaysian start to increase their demand since they believe that consuming organic food is one of the best ways that led to a healthy lifestyle and they view this as a worthy investment for their heath. The concern of consumers toward food safety, quality and the environment give an opportunity to the organic industry and become more valuable for produ cers and retailers. As a part from that, it also activates the organic agriculture sector in Malaysia. The rises of consumers awareness of healthy lifestyle along with environment free of pollution have created a wonderful opportunity and market for organic food. However, it is hard for producer or businessman to manage the right products at a right time, right price and still right place with attractive promotion since the changes of consumer behaviour was so unstable due to various kind of reason, so it is very complicate to fix or to define how the consumer behave. Consumer behaviour carries the meaning of activities people undertake when obtaining, consuming and disposing of products and services (Kozak, and Decrop, 2009). As a result, study and understanding the consumer behaviour and willingness of consumers to pay for organic food is a vital knowledge for marketers, producers and businessman. There is a behavioural model proposed by Von Alvesleben (1997) address that product information, product perception and attitudes are the main factors that drive consumer behaviour. When w e believe that an object or brand possess favorable attributes or have good feeling then we will have good attitudes toward it. As we all know, when consumer attitudes are more desirable, the intention to purchase is stronger. In this research, it is more focus on consumer preferences and their willingness to pay when they wish to obtain organic food. The result can help marketers and policy makers develop strategies to reach customers more effectively and efficiently. 1.2.3 Natural Food vs Organic food Most of the people are often confuse about the different between organic food and natural food. Moreover, people though organic food and natural food own the same attribute and tend to treat or mean both the same. In fact, there are certain features that distinguish organic food and natural food. Obviously, the main factor difference the two is organic food must be certified by United Stated Agricultural Department (USDA) and organic food possessed higher quality. We can notice that organic food have labelled organic and this label represent the products are considered as organic by USDA and get the stamp of approval from designed organization. Products which stamp by USDA or labelled with organic must contain at least 95percent organic. Organic food can either labelled by foreign certification which is USDA or certify by local organization which is Malaysia Organic Scheme (SOM). Products that labelled with SOM carry a meaning which is the process of production inspected by departments Crop Quality Control Division. The standard where SOM follow is Sirim MS 1529:2001 standards. The guideline applied to control whole process of organic food which includes production, processing, labelling and marketing of plant-based organically produced food and lastly, series number will be provided in order to ease the identification process (SOM). Previously, certification only offer for limited organic food such as vegetables, fruit and etc. In general, Malaysia organic aquaculture products were under the governance of Thailands Organic Aquaculture Farms and Products Certification Centre (OAPC). In order to enhance aquaculture industry in Malaysia, fisheries department provide organic scheme for organic aquaculture production. Additional, this action can minimize the cost of apply organic aquaculture certification from other country. Moreover, organic food always free of chemical fertilizers, pesticides, bioengineering or irradiation during produce, manufacture and handle (Annadana,2009). Besides, livestock must be free of growth hormones and antibiotics. On the others hand, there is not any specify standard for natural food and it is grown with pesticides, herbicides and chemical fertilizers. Basically, natural food have minimal processing and do not contain refined sugar or artificial ingredients and without altering the raw product (Hermitt, 2006). 1.2.4 Consumer vs Customer Generally, most of the people have categorized both consumer and customer in the same category where it carry the meaning of purchase any products from sellers. Conversely, both of the words carry different meaning. According to Kotler and Armstrong (2006), consumer is the person who purchases any products for personal use or they call end user. Basically, consumer is the individual who had previously purchased or current users for particular product. On the other hand, the word customer carries different meaning in different perspective. In business market, customer is the individual or organization who purchase the product but not for own consumption. The products will become their inventory for further production or resell to end user (Kotler and Armstrong, 2006). Customer can either is a current user or only a potential customer for the product (Wikipedia). 1.2.5 Organic industry in Malaysia Since 1990s organic market has grown in a favorable beat. Thus, sale of organic food and products are forecasted to be between USD 20 and USD 30 billion yearly. USA is the biggest organic market follow by Germany and United Kingdom. In certain country such as Denmark, Sweden, Austria and Switzerland have 4% share of organic food which exceed in the total food sales. On the other hand, organic market in developing countries is small but considers growing especially in upper income developing countries. Figure 1.3 shows the coverage of organic farm in different country in year 2005. Malaysia is located in Southeast Asia and consists of two mainlands which is Peninsular (west) Malaysia and East Malaysia with an area of 329,750 km2. The agricultural sector in Malaysia is about 10.24% (738,677 / 75,657) of GDP in year 2008 (Department of Statistics Malaysia). Organic farming in Malaysia was started by Center for Environment, Technology and Development, Malaysia (CETDEM). During year 1986 CETDEM started their organic farm in Sungai Buloh with only one hectare plot. According to Department of Agriculture (DoA), there is 131 hectares of organic farm in Malaysia during year 2001 and approximates organic farming increase to more than 1000 hectares in year 2005. In year 2008, there are about 1000 hectares of registered and 2800 hectares of unregistered organic farm. Table 1.1: Organic production area Source: Organic Alliance Malaysia, 2007 Organic farming and production had started up during year 1990. Due to increase in favorability and demand toward organic products this niche market is growing continuously. Consequently, there is increase in the number of organic organization which include government department and non government organization (Table 1.2). Table 1.2: Organic organization in Malaysia Source: Better Diet Islam, 2009 Malaysian organic scheme (SOM) is the organization that has the right to give certification to organic farmers. Today, there are 28 Malaysian Organic Scheme (SOM) Certificate Holders in nationwide with a total area of 1244 hectares (Table 1.3). Table 1.3: Malaysian Organic Scheme (SOM) Certificate Holders Source: Department of Agriculture Malaysia, 2009 Due to increasing in organic farming and production, the number of organic retail outlets is also in the increasing manner. As a result, there are many organic companies have started their business such as Justlife, BMS, Country farm, ZenXin, Woots and etc. Organic food was previously consumed by cancer patients or patients who had serious health problem. Today, organic food becomes a choice for every family or even each and everyone. As we know, Justlife is a famous retailer of organic food and organic products. Justlife has only owned half of a whole retail shop at SS2, Subang Selangor with limited organic products and food. Recently, they are success and owning eight retail shops in Malaysia. Accordingly, we can observe that consumer demand of organic food and products is rising in recent year. Since the demand of organic food and products are increasing, government has putting effort in order to encourage producers to involve themselves in organic farming. Besides, government mentioned in Ninth Malaysia Plan (2006-2010), they estimating the value for organic farms industry will be worth RM800 million after five year and plan to have 20,000 hectares of organic farm in year 2010 (Economic Planning Unit). During year 2001, Organic Alliance Malaysia (OAM) was found and this organization act as a private sector association to form national network. Government has tried to match the demand by increase the number of producer and organic farmer. However, we still supported by imports and the amount of foods that we imported from other country is about RM10.9bil or 8.7% of total import. Therefore, a study on consumer behaviour is crucial in order to forecast the demand and prepare for supply. According to local report, a supplier Kerby Ho of KK Hoganik told that demand for organic fruits and vegetables were increase at about 8%-10% every month (NST, 2008). Informed by organic-certified wholesaler Radiant Codes manager- Loke Siew Fong in local report, the sale is experiencing double digit growth. She added that consumers are having higher awareness on health issues nowadays and search for organic food rather than conventional foods (NST, 2008). As a result, research on consumer behaviour can tell supplier with fact reason why they demand for organic food and better understanding the trend of organic market. Moreover, the needs of communicate for both organic concept and build market confidence are vital in Malaysia market. Most of the citizen were still choosing conventional foods as usual and refuse to purchase organic food due to their own personal reason such as inconvenience, price, knowledge and others. Consequently, marketers have to know the concern of customers or citizen in order to better target the market and segments. In short, organic market is in an encouraging rate and it is a potential market for marketers, farmers, suppliers, wholesalers and retailers to aim. The reason why and how the demand increase is important for them to study in order to server the organic fans at the right time and right place with sufficient supplies. 1.3 Research Problem Consume organic food has become an important subject for today in changing social graphic and emerging trend. Government had been aware of the importance of organic sector since early of 1990s. The Organic Trade Association forecasts sales of organic food will be increase by 18% annually through 2010. Organic products become part of the picture for everyone at the present time and customer base of organic sector expected to rise and retailers continue to provide wider variety of organic food. Commissions communication > were presented in December 2002 that they are planning to increase their efficiency, transparency and consumer confidences in order to develop the market for organic food (Gracia and de Magistris, 2007). Refer to a report found in OAM in November 2008, Katherine diMatteo, president of the International Federation of Organic Agriculture; consumers seek organic produce as a way of environmental degradation, or as the best way to eat healthy foods. Besides, government and others view that purchasing organic is a good way for developing fair trade due to most of the organic farmers are small-scale producers. The trend of eating and purchasing organic has boosted up the organic sector in constructive rate. Transaction and trade of business have increase indirectly and these also bring a healthy rate for Malaysia economy. Consumers also willing to pay for organic food during economy down turn in June 2008. Economy down turn do not brought a strong impact to this industry and the sale of organic food still in a healthy and encouraging rate. As a result, we confidents there are something behind the consumers to motivate and move them to purchase organic food. At one time, people always believe that consumers choice was unstructured and natural but at this moment, people know that human behaviour is manipulated, push or even forced by reason. For instance, health conscious is affecting consumers where they will hunt for organic food in order to replace conventional foods. Nevertheless, this is only one of the hypotheses or assumption that we can made, we cannot prove that this is the accurate explanation for the question: Why the demand of purchasing organic food is increased from year to year? Additionally, there are many factors that keep moving people from conventional foods to organic food. Hence, study on the factor that affect consumers willingness in purchasing organic food is an essential issue to further understand consumers mind and support organic. Furthermore, dynamic issues and factors which influence consumers are changeable among individual and purchase decision of organic food will depend on many variables such as consumers attitudes toward environmental protection and healthiness (Gracia and de Magistris, 2007). Human behaviour and customers choice is not impulsive, unconscious, inborn and natural. Conversely, consumers behaviour is always motivated by the environment, enthusiasm, sensation and emotion (Ajzen and Fishbein, 1980). Consumer willingness to pay for organic food may influence by numerous factors. Human beings easily get influenced by the environment and objects surrounding them. We have no capability to freeze their consumption and purchase behaviour. The only way that we can do is to study deeply on what are the main aspects they are focusing and what are the essential factors that manipulate their purchasing. More to the point, people perception and motivation in purchase organic food are vary from country t o country. There is different demand in different county with different culture. In order to have a good explanation to answer the entire question and have a bottomless understanding of customers willingness to pay during obtain organic food, we come out with the problem statement: What are the main aspects that manipulate consumers willingness to pay for organic food. Policy maker seek consumer oriental analysis in organic sector since the information is crucial for them (Gracia and de Magistris, 2007). The study not only can improve the understanding of consumer behaviour and factors that affect customers but it is also a necessary research to help marketers to market the products, help government to better know the needs of citizen, help retailers or wholesalers to do some related activities to encourage consumers in order to choose organic food and help producer to estimate the production in future. 1.4 Research Objective The main purpose of this research is to recognize some of the essential variables that motivate or stimulate citizen in Malaysia in purchasing organic food. Organic market is a potential and profitable market for marketers to have a deep study on it since the demand of organic food is keep increasing nowadays. Besides, organic industry did contribute to Malaysia economy and citizens health, as well as the environment. In my opinion, customers belief, feeling, attitudes, motivation and demand trend would bring a deep impact on food industry and this will bring challenges for marketer to design marketing strategy. The following objectives are built to achieve goals of this study. i. To study the determinants that motive consumers willingness to pay for organic food. After identify all the factors, we can better target and server our customers when they doing their purchase. When retailers know all the factors and possess this advantage, they can come out with following step such as education fair, seminar or others kind of exhibition to influence or encourage customers in order to purchase organic food. Moreover, eating organic food can save and secure the earth. Consume organic food not only healthier but also more environmental friendly if compare with conventional foods. By educating others customers about the benefit of consuming organic food, sales of organic food will definitely continue to double up in the future. By the way, this also can help marketers to better market the products and also target potential customers easily. Lastly, this as well will contribute to economic growth and better environment for next generation. ii. To better understanding consumer buying decision and contribute precise data to policy makers. There is a problem that release by NST on November 2008 which is the number of organic supporter is increasing however; there are too few farmers to serve the large pool of consumers. As a result, we can overcome the problem of supply and demand after knowing the reason why customers purchase organic food or not. Moreover, most of the researchers showed consumers are willing to pay for high quality food. If this research can prove that there is a significant result between quality and willingness to pay. Related organization can immediately take action in order to strengthen organic production governance. iii. To study the impact on organic food industry due to the issue of health conscious. Recently, health conscious beca Analysis of the Organic Food Industry in Malaysia Analysis of the Organic Food Industry in Malaysia Chapter 1 Introduction 1.1 Introduction Today, with the advancement of science and technology, humans have more exposure to information technology, knowledge and education than ever before. As a result, people become more aware and sensitive to the environment and their surroundings. A quality and healthy lifestyle have becomes a kind of necessity to the modern generation. Among others, Organic Food is recognized to be one of the contributors to a healthy lifestyle. Almost every day, you can read or see Organic topic everywhere around you. From newspaper, magazine, billboard advertisement, internet and etc, Organic has slowly becomes a trend to the modern society. However, a few issues have been identified in the Organic Industry in Malaysia. These factors have a strong role in influencing the purchasing and consuming of Organic Food in Malaysia. Therefore, it is important to identified and understand every factor of influence that affect the purchasing and consuming of organic food in Malaysia as all this factors will affect the entire industry from farmer, retailer, produces and even the consumers. 1.2 Background of Study 1.2.1 What is organic food Based on United State, European, and international definitions, organic food is define as without using any material substance in the food itself, but instead by the holistic methods used on organic farms. According to Gracia and Magistris (2007), the intention of organic production is to eliminate chemical used on the food production in order to promote healthier and safety food. Moreover, organic food also means that it is not cultivated using chemical-derived pesticides fertilizers and herbicides. As an alternative, the process of planting and farming the organic food are by using holistic methods such as compost, crop rotation, and biological agents over a natural period of time. According to National Organic Standard Board of the U.S Department of Agriculture (USDA) in year 2000, they established a national standard for the term organic. Organic food, it is defined by how it cannot be made rather by how it can be made, which must be produced without the used of sewer-sludge fert ilizers, most synthetic fertilizers, and pesticides, genetic engineering(biotechnology), growth hormones, irradiations and antibiotics (TheStar, 2005). From the individuals point of view, organic means it is grown in a natural environment without any chemical, antibiotics, genetic engineering, and any synthetic products or in simple way, organic mean natural or go back to the traditional way of modes of agricultural. As an overview, the developments of organic food always work in cooperation with nature environment. Normally peoples definition of organic food maybe was just vegetables and fruits, but actually plenty of foods category like meats, eggs, livestock, dairy products and many more are also conclude as organic food. This issues supported by the research conducted by Padel and Foster (2005) where respondents only associate organic term with vegetable and fruit. Generally, organic food includes plenty of categories which include vegetables, fruits, bread, meat, eggs, coffee, juice, rice, tea, potatoes and etc. Other than that, organic food like egg, meat must be free of all kinds of antibiotics or growth naturally in a clean environment. To sum up, organic food is more environmental friendly since it does not create any pollution and waste to the earth. Besides, they give a tremendous opportunity to human being which led to healthy lifestyle and provide a better environment. Organic consumers carry a meaning of who are not only prefer an improved and healthier lifestyle but also environmental exportation and responsible to take care of the nature (Midmore et al, 2005). In addition, it also brings advantage to whole economy by increase business activities, trade, production and consumption. 1.2.2 The fact of organic The rise of demanding organic food and healthy lifestyle in both developed and developing country is not just a passing fad. The popularity of consuming organic food is now in an increasing manner in all over the world where it also includes Malaysia. Increased consumers concern and care regarding food safety and quality as well as health and nutritional aspect of food resulted in increased demand toward organically produced food. Such trend is a kind of reaction to numerous health affair related to processed food (Davies et al, 1995). Refer to the press release post by Nestlà © Malaysia in year 2008, it shows that organic growth reached 8.9% including 3.4% of real internal growth. In Europe, organic growth of Nestlà ©s total Food and Beverages business is about 5.4% and the growth rate is presented around 9.5% in United State and Asia, Oceania and Africa is at the rate of 14.2%. Functional food such as health supplements and organic food was projected reach RM234bil (US$65bil) in 2003 at global market place. It is estimated reach RM601bil (US$167bil) in 2010 by has the growth rate of 14% annually. According Federal Agricultural Marketing Authority (FAMA), in the year of 2001 the sale for organic food has achieved USD 8 billion world wide. The sale value of organic food is estimated to have growth rate at 20-30% by year 2005. The organization stated that if compared with others agricultural products, organic food has high potential for commercialization in Malaysia. Demand for healthy, environmental friendly processed food, minimally chemical used fresh food, organic food and natural food are caused by increasing of consumer awareness in nutrition value and health conscious (Malaysia Industrial Development Authority, MIDA, 2009). Malaysian start to increase their demand since they believe that consuming organic food is one of the best ways that led to a healthy lifestyle and they view this as a worthy investment for their heath. The concern of consumers toward food safety, quality and the environment give an opportunity to the organic industry and become more valuable for produ cers and retailers. As a part from that, it also activates the organic agriculture sector in Malaysia. The rises of consumers awareness of healthy lifestyle along with environment free of pollution have created a wonderful opportunity and market for organic food. However, it is hard for producer or businessman to manage the right products at a right time, right price and still right place with attractive promotion since the changes of consumer behaviour was so unstable due to various kind of reason, so it is very complicate to fix or to define how the consumer behave. Consumer behaviour carries the meaning of activities people undertake when obtaining, consuming and disposing of products and services (Kozak, and Decrop, 2009). As a result, study and understanding the consumer behaviour and willingness of consumers to pay for organic food is a vital knowledge for marketers, producers and businessman. There is a behavioural model proposed by Von Alvesleben (1997) address that product information, product perception and attitudes are the main factors that drive consumer behaviour. When w e believe that an object or brand possess favorable attributes or have good feeling then we will have good attitudes toward it. As we all know, when consumer attitudes are more desirable, the intention to purchase is stronger. In this research, it is more focus on consumer preferences and their willingness to pay when they wish to obtain organic food. The result can help marketers and policy makers develop strategies to reach customers more effectively and efficiently. 1.2.3 Natural Food vs Organic food Most of the people are often confuse about the different between organic food and natural food. Moreover, people though organic food and natural food own the same attribute and tend to treat or mean both the same. In fact, there are certain features that distinguish organic food and natural food. Obviously, the main factor difference the two is organic food must be certified by United Stated Agricultural Department (USDA) and organic food possessed higher quality. We can notice that organic food have labelled organic and this label represent the products are considered as organic by USDA and get the stamp of approval from designed organization. Products which stamp by USDA or labelled with organic must contain at least 95percent organic. Organic food can either labelled by foreign certification which is USDA or certify by local organization which is Malaysia Organic Scheme (SOM). Products that labelled with SOM carry a meaning which is the process of production inspected by departments Crop Quality Control Division. The standard where SOM follow is Sirim MS 1529:2001 standards. The guideline applied to control whole process of organic food which includes production, processing, labelling and marketing of plant-based organically produced food and lastly, series number will be provided in order to ease the identification process (SOM). Previously, certification only offer for limited organic food such as vegetables, fruit and etc. In general, Malaysia organic aquaculture products were under the governance of Thailands Organic Aquaculture Farms and Products Certification Centre (OAPC). In order to enhance aquaculture industry in Malaysia, fisheries department provide organic scheme for organic aquaculture production. Additional, this action can minimize the cost of apply organic aquaculture certification from other country. Moreover, organic food always free of chemical fertilizers, pesticides, bioengineering or irradiation during produce, manufacture and handle (Annadana,2009). Besides, livestock must be free of growth hormones and antibiotics. On the others hand, there is not any specify standard for natural food and it is grown with pesticides, herbicides and chemical fertilizers. Basically, natural food have minimal processing and do not contain refined sugar or artificial ingredients and without altering the raw product (Hermitt, 2006). 1.2.4 Consumer vs Customer Generally, most of the people have categorized both consumer and customer in the same category where it carry the meaning of purchase any products from sellers. Conversely, both of the words carry different meaning. According to Kotler and Armstrong (2006), consumer is the person who purchases any products for personal use or they call end user. Basically, consumer is the individual who had previously purchased or current users for particular product. On the other hand, the word customer carries different meaning in different perspective. In business market, customer is the individual or organization who purchase the product but not for own consumption. The products will become their inventory for further production or resell to end user (Kotler and Armstrong, 2006). Customer can either is a current user or only a potential customer for the product (Wikipedia). 1.2.5 Organic industry in Malaysia Since 1990s organic market has grown in a favorable beat. Thus, sale of organic food and products are forecasted to be between USD 20 and USD 30 billion yearly. USA is the biggest organic market follow by Germany and United Kingdom. In certain country such as Denmark, Sweden, Austria and Switzerland have 4% share of organic food which exceed in the total food sales. On the other hand, organic market in developing countries is small but considers growing especially in upper income developing countries. Figure 1.3 shows the coverage of organic farm in different country in year 2005. Malaysia is located in Southeast Asia and consists of two mainlands which is Peninsular (west) Malaysia and East Malaysia with an area of 329,750 km2. The agricultural sector in Malaysia is about 10.24% (738,677 / 75,657) of GDP in year 2008 (Department of Statistics Malaysia). Organic farming in Malaysia was started by Center for Environment, Technology and Development, Malaysia (CETDEM). During year 1986 CETDEM started their organic farm in Sungai Buloh with only one hectare plot. According to Department of Agriculture (DoA), there is 131 hectares of organic farm in Malaysia during year 2001 and approximates organic farming increase to more than 1000 hectares in year 2005. In year 2008, there are about 1000 hectares of registered and 2800 hectares of unregistered organic farm. Table 1.1: Organic production area Source: Organic Alliance Malaysia, 2007 Organic farming and production had started up during year 1990. Due to increase in favorability and demand toward organic products this niche market is growing continuously. Consequently, there is increase in the number of organic organization which include government department and non government organization (Table 1.2). Table 1.2: Organic organization in Malaysia Source: Better Diet Islam, 2009 Malaysian organic scheme (SOM) is the organization that has the right to give certification to organic farmers. Today, there are 28 Malaysian Organic Scheme (SOM) Certificate Holders in nationwide with a total area of 1244 hectares (Table 1.3). Table 1.3: Malaysian Organic Scheme (SOM) Certificate Holders Source: Department of Agriculture Malaysia, 2009 Due to increasing in organic farming and production, the number of organic retail outlets is also in the increasing manner. As a result, there are many organic companies have started their business such as Justlife, BMS, Country farm, ZenXin, Woots and etc. Organic food was previously consumed by cancer patients or patients who had serious health problem. Today, organic food becomes a choice for every family or even each and everyone. As we know, Justlife is a famous retailer of organic food and organic products. Justlife has only owned half of a whole retail shop at SS2, Subang Selangor with limited organic products and food. Recently, they are success and owning eight retail shops in Malaysia. Accordingly, we can observe that consumer demand of organic food and products is rising in recent year. Since the demand of organic food and products are increasing, government has putting effort in order to encourage producers to involve themselves in organic farming. Besides, government mentioned in Ninth Malaysia Plan (2006-2010), they estimating the value for organic farms industry will be worth RM800 million after five year and plan to have 20,000 hectares of organic farm in year 2010 (Economic Planning Unit). During year 2001, Organic Alliance Malaysia (OAM) was found and this organization act as a private sector association to form national network. Government has tried to match the demand by increase the number of producer and organic farmer. However, we still supported by imports and the amount of foods that we imported from other country is about RM10.9bil or 8.7% of total import. Therefore, a study on consumer behaviour is crucial in order to forecast the demand and prepare for supply. According to local report, a supplier Kerby Ho of KK Hoganik told that demand for organic fruits and vegetables were increase at about 8%-10% every month (NST, 2008). Informed by organic-certified wholesaler Radiant Codes manager- Loke Siew Fong in local report, the sale is experiencing double digit growth. She added that consumers are having higher awareness on health issues nowadays and search for organic food rather than conventional foods (NST, 2008). As a result, research on consumer behaviour can tell supplier with fact reason why they demand for organic food and better understanding the trend of organic market. Moreover, the needs of communicate for both organic concept and build market confidence are vital in Malaysia market. Most of the citizen were still choosing conventional foods as usual and refuse to purchase organic food due to their own personal reason such as inconvenience, price, knowledge and others. Consequently, marketers have to know the concern of customers or citizen in order to better target the market and segments. In short, organic market is in an encouraging rate and it is a potential market for marketers, farmers, suppliers, wholesalers and retailers to aim. The reason why and how the demand increase is important for them to study in order to server the organic fans at the right time and right place with sufficient supplies. 1.3 Research Problem Consume organic food has become an important subject for today in changing social graphic and emerging trend. Government had been aware of the importance of organic sector since early of 1990s. The Organic Trade Association forecasts sales of organic food will be increase by 18% annually through 2010. Organic products become part of the picture for everyone at the present time and customer base of organic sector expected to rise and retailers continue to provide wider variety of organic food. Commissions communication > were presented in December 2002 that they are planning to increase their efficiency, transparency and consumer confidences in order to develop the market for organic food (Gracia and de Magistris, 2007). Refer to a report found in OAM in November 2008, Katherine diMatteo, president of the International Federation of Organic Agriculture; consumers seek organic produce as a way of environmental degradation, or as the best way to eat healthy foods. Besides, government and others view that purchasing organic is a good way for developing fair trade due to most of the organic farmers are small-scale producers. The trend of eating and purchasing organic has boosted up the organic sector in constructive rate. Transaction and trade of business have increase indirectly and these also bring a healthy rate for Malaysia economy. Consumers also willing to pay for organic food during economy down turn in June 2008. Economy down turn do not brought a strong impact to this industry and the sale of organic food still in a healthy and encouraging rate. As a result, we confidents there are something behind the consumers to motivate and move them to purchase organic food. At one time, people always believe that consumers choice was unstructured and natural but at this moment, people know that human behaviour is manipulated, push or even forced by reason. For instance, health conscious is affecting consumers where they will hunt for organic food in order to replace conventional foods. Nevertheless, this is only one of the hypotheses or assumption that we can made, we cannot prove that this is the accurate explanation for the question: Why the demand of purchasing organic food is increased from year to year? Additionally, there are many factors that keep moving people from conventional foods to organic food. Hence, study on the factor that affect consumers willingness in purchasing organic food is an essential issue to further understand consumers mind and support organic. Furthermore, dynamic issues and factors which influence consumers are changeable among individual and purchase decision of organic food will depend on many variables such as consumers attitudes toward environmental protection and healthiness (Gracia and de Magistris, 2007). Human behaviour and customers choice is not impulsive, unconscious, inborn and natural. Conversely, consumers behaviour is always motivated by the environment, enthusiasm, sensation and emotion (Ajzen and Fishbein, 1980). Consumer willingness to pay for organic food may influence by numerous factors. Human beings easily get influenced by the environment and objects surrounding them. We have no capability to freeze their consumption and purchase behaviour. The only way that we can do is to study deeply on what are the main aspects they are focusing and what are the essential factors that manipulate their purchasing. More to the point, people perception and motivation in purchase organic food are vary from country t o country. There is different demand in different county with different culture. In order to have a good explanation to answer the entire question and have a bottomless understanding of customers willingness to pay during obtain organic food, we come out with the problem statement: What are the main aspects that manipulate consumers willingness to pay for organic food. Policy maker seek consumer oriental analysis in organic sector since the information is crucial for them (Gracia and de Magistris, 2007). The study not only can improve the understanding of consumer behaviour and factors that affect customers but it is also a necessary research to help marketers to market the products, help government to better know the needs of citizen, help retailers or wholesalers to do some related activities to encourage consumers in order to choose organic food and help producer to estimate the production in future. 1.4 Research Objective The main purpose of this research is to recognize some of the essential variables that motivate or stimulate citizen in Malaysia in purchasing organic food. Organic market is a potential and profitable market for marketers to have a deep study on it since the demand of organic food is keep increasing nowadays. Besides, organic industry did contribute to Malaysia economy and citizens health, as well as the environment. In my opinion, customers belief, feeling, attitudes, motivation and demand trend would bring a deep impact on food industry and this will bring challenges for marketer to design marketing strategy. The following objectives are built to achieve goals of this study. i. To study the determinants that motive consumers willingness to pay for organic food. After identify all the factors, we can better target and server our customers when they doing their purchase. When retailers know all the factors and possess this advantage, they can come out with following step such as education fair, seminar or others kind of exhibition to influence or encourage customers in order to purchase organic food. Moreover, eating organic food can save and secure the earth. Consume organic food not only healthier but also more environmental friendly if compare with conventional foods. By educating others customers about the benefit of consuming organic food, sales of organic food will definitely continue to double up in the future. By the way, this also can help marketers to better market the products and also target potential customers easily. Lastly, this as well will contribute to economic growth and better environment for next generation. ii. To better understanding consumer buying decision and contribute precise data to policy makers. There is a problem that release by NST on November 2008 which is the number of organic supporter is increasing however; there are too few farmers to serve the large pool of consumers. As a result, we can overcome the problem of supply and demand after knowing the reason why customers purchase organic food or not. Moreover, most of the researchers showed consumers are willing to pay for high quality food. If this research can prove that there is a significant result between quality and willingness to pay. Related organization can immediately take action in order to strengthen organic production governance. iii. To study the impact on organic food industry due to the issue of health conscious. Recently, health conscious beca

Fertilizer Recommendation Based on Soil Chemical Analysis in Caco

SUMMARY Fertilization Recommendations Based on Soil Chemical Analysis Cacao farm folk (Theobroma cacao L. ) in South Sulawesi, North Luwu, Reski Nur Fatimah AM * K4120787, 2010. 50 pages, Based on Guidance, PU: Ir. Abdul Madjid, MP ** and DPA: Ir. Sugiyarto, MP ***, Department of Agribusiness Management from the State Polytechnic of Jember. One of the biggest areas of cocoa farmers in Indonesia, North Luwu. One of the important problems in the cultivation of cocoa is fertilization.Lack of fertilizer recommendation, especially in the cocoa plantation owned by the people affected by the lack of soil fertility. The purpose of this research is to provide information to cocoa farmers, especially cocoa farmers of the people residing in North Luwu on fertilizer recommendation in accordance with chemical analysis of soil fertilization activities do so more effectively and efficiently. Thus, soil fertility County North luwu increased and so did their cocoa production. Method p|Indonesian to E nglish (Alternative 2)| Recommendation SUMMARY of fertilisers, soil chemical analysis Gardens Cocoa (Theobroma cacao l. ) People in North Luwu, South Sulawesi Reski Noor Fatima m. * K4120787, 2010. 50 pages, under the direction, MPW: IR. Abdul Majid, MP ** and DPA: Il. Sugiyarto, Deputy of ***, Department of agribusiness management from State Polytechnic of Jember. One of the largest areas of cocoa farmers in Indonesia, North Luwu. An important problem in cocoa cultivation of fertilizer.Lack of fertilizer recommendations, especially in the cocoa plantations refers to people who suffered from the lack of soil fertility. The aim of this study is to provide information for farmers in cocoa, cocoa farmers especially people living in North Luwu fertilizer recommendations in accordance with the chemical analysis of soil fertilizer do so more efficiently and effectively. Thus, soil district North luwu grew and so did his cocoa. Method r| Indonesian to English (Alternative 3)| Recommendatio ns of fertilization summary based on chemical soil gardens cocoa analysis (Theobroma cacao l. people in the North of South Sulawesi Luwu, Reski Nur Fatima AM * K4120787, 2. 010,50 page, under the direction, Ministry of public works: Madjid Ir. Abdul, MP * and DPA: go. Sugiyarto, MP * Department of management of agribusiness of the State Polytechnic Jember. One of the largest areas of Indonesia North Luwu cocoa farmers. A major problem in the cultivation of cocoa is fertilization. The lack of recommendation of fertilizers, especially in the cocoa plantations belonging to people affected by the lack of soil fertility.This research aims to provide information to farmers in cocoa, especially farmers in cocoa of residents in North Luwu recommendation fertilizers in accordance with the chemical analysis of soil fertilization activities make it more effective and efficient. Therefore, the North County soil fertility luwu increase as its cocoa production. Method p| Indonesian to English (Al ternative 1)| Training methods including soil sampling people's cocoa plantation in North Luwu and direct interviews with farmers, then do the analysis of N, P, K, BO, CEC, pH, BV in soil samples in the laboratory soil State Polytechnic of Jember.Determine fertilizer recommendation based on soil analysis samples. Results of analysis and recommendations can be concluded that: (1) soil chemical properties in the cocoa plantations of the people is less ideal for the ideal cocoa plantation (2) Availability of soil nutrients in cocoa plantations of the people in North Luwu relatively very low (3) Recommendation fertilization of cocoa in accordance with the results Chemical analysis of soil for production may be optimal.Keywords: Recommendation, fertilization, Soil Chemical Analysis, North Luwu, People's Cocoa Plantation, Soil Fertility, Nutrition. * Students ** Cacao Agribusiness Concentration lecturer at the Polytechnic of Jember *** The teaching staff at the State Polytechnic of Jember | Indonesian to English (Alternative 2)| Implementation methods include sampling soil the cocoa plantations of popular in North Luwu and direct interviews with farmers, then make the analysis of N, P, K, Bo, CEC, pH, BV in soil samples in laboratory soil State Polytechnic of Jember.Define fertilizer recommendations are based on soil sampling analysis results. Analysis and recommendations, it can be concluded that: (1) chemical properties of soil on the cocoa plantations of people less ideal for cocoa plantations are ideal (2) the availability of nutrients in the soil the cocoa estates of people in North Luwu relatively very low (3) Recommendation fertilization cocoa, in accordance with the results of chemical analysis of soil for production may be optimal.Keywords: recommendations, fertilizers, chemical analysis of soils, North Luwu, cocoa plantations, soil, nutrients. * Students * Cocoa agribusiness Concentration of the Faculty of the Polytechnic of Jember *** teachers in State Pol ytechnical University of Jember| Indonesian to English (Alternative 3)| Methods include the exercise of sampling of soil the cocoa plantations in North Luwu and direct interviews with farmers, and then make an analysis of N, P, K, BO, CCA, pH, BV in soil samples in the laboratory of soil Jember State Polytechnic.Determine the recommendation of fertilizers based on the results of analysis of the soil samples. The results of the analysis and recommendations can be concluded that: (1) the chemical properties of soil in people cocoa plantations is less ideal for cocoa plantations are ideal (2) the availability of nutrients in farms of ground cocoa of the people in the North relatively very low Luwu (3) recommendations fertilization cocoa, according to the results of chemical analysis of soil for the production may be optimal.Keywords: recommendation, fertilization, chemical analysis of soil, North Luwu, cocoa plantations, the fertility of the soil, Popular nutrients. * * Cocoa concentra tion agribusiness Jember polytechnic education students * teachers in the Polytechnic School of the State of Jember|